AppLovin prides itself on its ability to serve ads intelligently. Unlike other networks, AppLovin offers a completely automated and programmatic solution. What this means for you is a more efficient buying process with no manual optimizations necessary. AppLovin’s internal algorithms identify the highest paying offers for each application, and then focus on serving these offers. This translates into a seamless product that helps you enjoy industry-leading eCPMs/revenues.
How does AppLovin decide which ads to serve in my apps?
