We pride ourselves on our ability to serve ads intelligently. Unlike other networks, AppLovin offers a completely automated and programmatic solution. What this means for you is a more efficient buying process with no manual optimizations necessary. Our internal algorithms are able to identify the highest paying offers for each application, and then focus on serving these offers. This all translates into a seamless product that helps you enjoy industry-leading eCPMs/revenues :)
How does AppLovin decide which ads to serve in my apps?
